The Idaho-based potato grower-shipper has built its Colorado footprint over the course of two decades and counting. “With steady pressure of inflation still prevalent in our economy, potatoes remain a value-based basket item for all consumer demographics,” Beck said. So, we’ll have more potatoes this year than we’ve had the last couple of years.”Įric Beck, director of marketing for Wada Farms, sees this year’s potato demand continuing to trend favorably. “In the other major areas, they’ve had strong yields where they’ve started harvesting and size profile has been good. “We’ll see how the year goes,” Alderete said. He remains hopeful, citing decent sizing and increased acreage across the board.
“There’s got to be some kind of correction, and we’re seeing that now.” “I’m hoping this year will still be a profitable year, but we’re coming off record highs the last couple years,” he said. Les Alderete, general manager for Golden, Colo.-based grower Skyline Potato Co., told The Packer that he’s bracing for a course-correction after a series of high-performing years. Tater Traders Operation Manager Morgan McCormick evaluates a new crop of Colorado potatoes. Despite this price jump and as evidenced by the strength of sales, potatoes remain affordable for consumers with an average price of $2.36 per pound, according to the report.
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Retail prices for potatoes increased by 19.9% for the full year. Underlining the sustained demand - and despite a slight decrease in volume - dollar sales for the overall potato category reached a new high-water mark in June 2023, totaling $16.9 billion for the 52-week period, the highest in five years, according to the Circana report.
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